At SEOTonic, our team of skilled specialists can help clients develop and deploy a link building strategy that boosts rankings while growing traffic. It’s important to remember that not all incoming links are alike. Links that come from reputable sites are viewed in a positive light by the search engines. As a result, they are rewarded with higher rankings. Links that come from spammy, disreputable or irrelevant sites, however, may result in ranking penalties. These, in turn, can harm a company’s online standing and slow down the flow of incoming traffic.